Microsoft Developing Xbox TV for Streaming and Casual Gaming ➝

Tom Warren reporting for The Verge:

Microsoft is building an Xbox set-top box. Multiple sources familiar with Redmond’s plans have confirmed to The Verge that the company plans to introduce a low-cost alternative to its Xbox console, designed to provide access to core entertainment services.

In other words, Microsoft is building an Apple TV competitor. I have to wonder, though, how well will it sell if Apple decides to ship an App Store for the Apple TV days after Microsoft announces their competitor?