The Latest Apple Television Rumor ➝

John Packowski calming the flames on the latest Apple television rumor:

In other words, there are still a lot of missing pieces here, and while a major cable provider running what-if scenarios on a rumored Apple product is certainly interesting, it’s not necessarily a trumpet fanfare announcing its imminent arrival.

It’s likely going to be released at some point but saying the launch is “imminent” is a little misleading. I want a TV set made by Apple as much as the next guy, but I’m not holding my breath any time soon.