Potential Changes Ahead for Hulu ➝

Ian Paul regarding an internal Hulu memo obtained by Variety:

In September, Hulu’s owners including Comcast, News Corp., and The Walt Disney Co. are expected to buy out their fourth partner, the investment firm Providence Equity Partners. If that happens, the networks will have full control over the site’s content deals, which could significantly affect what shows up on Hulu.

Changes will likely bring more ads and end of videos appearing exclusively on Hulu before appearing on other video sites.

It’s almost as if these networks are determined to shoot themselves in the foot during this transition to digital — doing everything they can to keep more people watching traditional television for as long as they can. Didn’t they learn anything from the music industry?