MG Siegler:

How do I know all of this? Well, not only have I heard about the device, I’ve seen it and used it. And I’m happy to report that it’s going to be a big deal. Huge, potentially.

It’s going to have a 7-inch touchscreen and run an Amazon-branded fork of Android.

It’s safe to say that this will be the first real iPad competitor. Amazon has the total package already in place — books, magazines, newspapers, movies, and apps — and no other tablet manufacturer has been able to make this happen.