Neil Hughes:

The Mac App Store, available to all users running the most recent version of Mac OS X 10.6 Snow Leopard, will become the de facto method for obtaining the Lion upgrade, people familiar with the matter have revealed. Users will be able to upgrade instantly without the need for physical media by purchasing Lion through the Mac App Store.

So, how would I install a fresh copy of Lion? Dig out my copy of Snow Leopard and then upgrade after the install?

I appreciate the option to upgrade through the Mac App Store, but I’d rather purchase a physical copy of Lion. Not only will it make fresh installs easier, it’ll also allow me to upgrade all of the Macs in the house more efficiently.