In exchange for viewing advertisements on the bottom of the Kindle’s home screen and when the Kindle is asleep, Amazon is offering the Kindle for $25 off the regular price.
It’s not a bad idea. I’m sure there are a lot of people that will be willing to deal with the ads to save the $25. But, I’d never buy one. $25 is well worth not having to see ads that will likely decrease in quality over time.