‘I Don’t Think Apple is Going to Get into the TV Set Business’ ➝

John Gruber doesn’t believe Apple will get into the TV set business either. But, he has another reason for it:

The fundamental question Apple always wants an answer for before entering a new market is “Why would someone buy this instead of what’s already out there?” I don’t think there’s a good answer for that if an Apple-branded HDTV is just a big screen with built-in Apple TV functionality.