NBC Unlikely to Join Apple 99-cent Rentals ➝

Jeff Zucker speaking at a Goldman Sachs investor conference, as reported by Reuters:

We do not think 99 cents is the right price point for our content. … We thought it would devalue our content.

It’s funny that renting episodes for 99-cents each devalues content but streaming as many episodes as you’d like from Netflix for $8.99 a month doesn’t devalue the same content.

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