Greg Sandoval reporting for CNET:

[Apple’s] representatives have recently spoken with some of the major film studios about enabling iTunes users to store their content on the company’s servers, two people familiar with the discussions told CNET. That’s in addition to streaming television shows and music.

I would love Apple to allow users to re-download previously purchased content at no cost, just as they do with apps. But, I would settle for being able to stream content from their servers, as long as I can delete content without worrying about whether or not I’m going to want to watch it again.