Apple E-Book Pricing ➝

Apple appears to have a little more leverage than originally thought in regards to e-book pricing in the iBookstore.

Motoko Rich writes the following for the New York Times:

according to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on best sellers — so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon’s $9.99.

What this means is that if a book is released to the iBookstore at $14.99, if that book hits one of the best-seller lists it would be discounted to $12.99 or less.

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