AppleInsider is citing sources “familiar with the company’s thinking” (so take it how you will), saying that Apple will be lowering the price of their iMac line.
If true, this would come just a few months after Apple dropped the prices on their MacBook line as well. It is clear to me that Apple wants to sell more Macs and dropping prices on their mainstream desktop computer would be a logical next step.
The sourcing in this article is a little strange though. “People familiar with the company’s thinking,” what does that even mean? Any guy with a rudimentary understanding of economics would understand that dropping the price of your product will inevitably sell more units.