Google Reduces JPEG File Size By 35% ➝

Sebastian Anthony, writing for Ars Technica:

Google has developed and open-sourced a new JPEG algorithm that reduces file size by about 35 percent—or alternatively, image quality can be significantly improved while keeping file size constant. Importantly, and unlike some of its other efforts in image compression (WebP, WebM), Google’s new JPEGs are completely compatible with existing browsers, devices, photo editing apps, and the JPEG standard.

This is exciting news, especially since existing applications are already capable of viewing images compressed with this new system. I hope web developers quickly adopt this new algorithm to help shrink page sizes. And I wouldn’t mind the folks at Workflow adopting the algorithm for their image compression action, which is what I use when publishing images on the site.