Mobile ad company, Quattro Wireless, has officially confirmed that Apple has acquired them.
From their Mobile Insight weblog:
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers. […] For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.
CEO Andy Miller is now Apple’s vice president of mobile advertising.
I wonder if this acquisition is a sign that Apple wants to make some revenue from web apps designed for the iPhone. This, combined with PastryKit, could make for a compelling application platform for developers and users.